Why Unblog

Rethinking how we share knowledge

This isn't a blog. It's an experiment in learning—interactive explorations, technical deep dives, and playful experiments that make complex ideas tangible.

What is an Unblog?

Traditional blogs are passive. You scroll, you read, you leave. The information washes over you and mostly fades away.

An unblog is different. Every piece here is designed to be experienced, not just consumed. You'll toggle between views, adjust parameters, play games, and discover insights through interaction.

We're building this in public because we believe the best way to understand something is to explain it—and the best way to explain something is to let people explore it themselves.

Traditional Blog
Unblog
Static text and images
Interactive visualizations you control
Read and forget
Play and remember
Author explains everything
You discover through exploration
One-size-fits-all narrative
Adaptive depth—go shallow or deep
Published and done
Living content that evolves

Our Approach

Every piece of content here follows these principles.

Show, Don't Tell
Learn in Public
Depth Over Breadth
Play to Understand
Pelles

Built by Pelles

We're building AI for the construction industry—helping teams make sense of the information that drive their projects. Contracts, specs, drawings, RFIs—the stuff that keeps construction moving.

This unblog is where we share what we're learning along the way. The AI concepts we're applying, the technical challenges we're solving, and the thinking behind our approach.

Learn more about Pelles

Ready to explore?

Pick a path and start experiencing what an unblog can be.