A new kind of content for the AI era

Welcome to the (un)blog

Static articles are dead. This is where we at Pelles share what we're building—designed for how we think knowledge should actually move.

It's the End of the Blog As We Know It
The transformer architecture revolutionized...
Self-attention mechanisms allow the model to...
Key, query, and value matrices are computed...
Multi-head attention enables the model to...
Positional encoding is added to give the...
12 min readOne-size-fits-all
80% forgotten in 24h

↑ Toggle between modes to feel the difference

Experience It LiveBrowse All Content
We forget 70% of new info within 24 hours

Choose Your Adventure

Interactive experiences, quick games, and technical deep dives.

Deep Dive

Under the Hood

See how we actually build AI at Pelles

Ingest
Verify
Generate
From Document to Knowledge

How we process construction documents

Explore
Generative Intelligence

Our philosophy and approach to AI

Learn More
Explore the Pipeline
Strategy

Vibe the Rest

Do what you do best, AI does the rest

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Experience

LLM Production

From prototype to production

Start Learning
Case Study

Know Your Customer

Aggregate insights from every data source into actionable customer briefings

See How It Works
Experience

Filing Cabinet Trap

Why traditional document storage fails

Experience
Game

Document Sorter

Sort construction docs before time runs out

Top: 2,450
Play

The Playground

5 games to challenge yourself

Let's Play

All Experiences

Interactive articles & deep dives

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Why (un)blog?

Content that thinks with you

Traditional blogs assume a single "average reader." But you have specific context, expertise, and questions that static text can't address.

The (un)blog is our experiment in post-static content. Articles that adapt. Visualizations you can manipulate. Ideas that respond.

Experience the difference
experience-mode.tsx
Classic Article
Interactive Experience
AdaptiveInteractiveExplorable

Engineering the Future

Where cutting-edge AI meets production reality.

Follow Along

See How We Build AI

Follow our journey building production AI at Pelles—and be the first to experience our experiments in interactive content. No static walls of text. Just real insights that adapt to you.

What we're building at Pelles
Lessons from the trenches
No fluff, just real insights

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